Marketing methods: identity and logo, print material, and online presence

Your marketing strategy is a sophisticated, multifaceted plan that leads to achievement of your business goals: profitable sales and ensured customer satisfaction. Knowing the habits and needs of your potential customer or client, helps you to form a strategy for success.

There are so many possible methods for marketing and advertising your products and/or services. We can help you to narrow it down, to plan, and pinpoint the methods most likely to reach your target market.

The most basic marketing strategy includes a strong identity package, print material, and an online presence.

Identity

You project your organization’s image every time you hand out a business card, send a letter, an invoice, or e-mail, post on social media, or interact with a customer or client. Is your image professional and consistent? Do you have a brand that customers recognize and trust? Are the colors you use consistent with the business you are in?

Whether you are just starting out in business, or an established organization seeking a fresh new look for your marketing materials, CompEdge can help you to make a good impression the first time, and every time you meet a potential customer or client.

Logo

A logo is not clipart. It is a unique image that people recognize as relating to your company or organization. Your logo is your brand. We design logos that project a professional, memorable image. The logo says something about the business it represents.

Identity Package

When you hire us to design your logo, we also design an identity package including business card, letterhead, and no. 10 envelopes. Additional custom pieces are available such as note cards, pocket folders, invoices, proposal sheets, and fax cover sheets.

Print Material

Every time you put something in print, you are saying something about your company. Do your customers perceive it in the way you meant it? Is the message strong and consistent? Are you actually reaching the market for whom the message was intended?

Well thought out, professionally designed print material can make the difference between turning marketing dollars into sales and throwing away your money and your precious time. We have a great deal of experience designing brochures, sell sheets, direct mail pieces, catalogs, advertisements, posters, point-of-sale materials, newsletters, booklets, signage, and more!

We maintain professional relationships with vendors including print shops, sign-makers, media representatives, and others to ensure that the price is fair and the quality is there.

Online Presence

Whatever your industry, whether your organization is large or small, an online presence is a crucial part of your marketing strategy. The majority of consumers use the web to search for local businesses.

Website

Do you have a website? Is your website dated? Does your website comply with best practices? Can your website be easily viewed on any device—desktop computer, laptop, tablet, or mobile phone? According to the Pew Research Center “The share of Americans that own smartphones is now 77%, up from just 35% in Pew Research Center’s first survey of smartphone ownership conducted in 2011.”¹ So if your website is not mobile-friendly, you could be missing a lot of people who browse, research, and buy online.

We design professional web sites that are consistent with your identity and print marketing materials, so that your customers recognize you when they visit your site. Our goal is to keep it simple, readable, and easy to use. We work closely with you to design and develop a site that projects your professional image and gets your message across effectively. We try not to bore you or confuse you with the technical details.

Our affiliation with SiteGround allows us to offer you the best hosting, with excellent security and support services.

¹Pew Research Center, Mobile Fact Sheet

Email Marketing

Grow your business. Keep your customers or clients coming back. Let them know about your products, services, events, and more.

E-marketing is smart, efficient, affordable, and flexible. Send newsletters, surveys, and event information, registration, and marketing.

As a Constant Contact partner, we can offer you a 60-day free trial. We use best practices to ensure that your contacts’ information is never compromised. Click on the link below to learn more and start your 60-day trial.

Social Media

Not just for kids: Facebook, Twitter, YouTube, Instagram, Snapchat, just to name a few, provide ways to engage your customers on a daily basis. When you participate in social media, you are throwing open the doors to potentially thousands, if not millions, of new customers.

According to recent data from the Pew Research Center, “Today around seven-in-ten Americans use social media to connect with one another, engage with news content, share information and entertain themselves.”¹

With so many possible platforms, how do you stay focused? We can help you learn where your potential customers/clients are and guide you to select tools that work for your business.

Marketing Strategy